Confirmly AI is an AI receptionist from East Bridge Global built around an individual business’s information and call-handling rules. It provides round-the-clock call answering, appointment booking and handoffs to your team, with a written record of the conversation.1
For a founder, the problem is easy to recognise. Someone calls while you are with a customer, travelling or finishing the day. The phone rings, but the business cannot give them a useful response. Confirmly is designed to make that first conversation possible when your team cannot take it.
What missed business calls leave unfinished
An unanswered call leaves more than a notification. The customer may need an appointment, a service-area answer or a quick check before deciding who to hire. A voicemail can collect a message, but the caller still has to wait for someone to return it and resolve the request.
Even when a team answers, the owner can remain the default destination for every question. Staff may interrupt delivery work to confirm basic information, then write notes in different places. Follow-up becomes harder when the person returning a call cannot see exactly what the customer asked.
For a growing business, the objective should be a useful outcome for each call. Did the caller receive an accurate answer? Was the appointment entered correctly? Did a request needing judgement reach a person? Those questions make a better starting point than measuring automation alone.
How Confirmly AI learns your business
Confirmly’s custom setup starts with your website or information you enter. You review what it learned, shape the answers and define intake questions, transfer rules and calendar access. You can then call your own receptionist in the browser before putting it in front of customers.2
That sequence gives the owner a concrete way to evaluate the service. Test a normal enquiry and a question with an uncertain answer. Correct an outdated service description. Check that the receptionist uses the business’s actual rules rather than a broad assumption about your industry.
Good setup depends on clear source information. If your own team has not agreed which requests can be booked or who receives an urgent call, the configuration cannot settle those decisions for you. Use the trial to make those rules explicit and test the resulting conversation.
Give the caller an answer and the team a record
The published offer covers capturing caller details, booking available calendar slots, transferring selected calls, sending links during a conversation and delivering a summary and transcript afterwards. Confirmly also describes contacts and a webhook for CRM or other automations.12
Example
Consider an illustrative service enquiry in the evening. A caller wants to know whether you cover their area and whether an appointment is available. The useful outcome is an answer based on approved information and, where appropriate, a booking. The next morning, the team should be able to see who called and what happened.
That is where the value proposition becomes tangible: less reconstruction before the follow-up, and a better chance of completing a routine request during the first conversation. Whether it delivers that value in your business should be assessed against your own call outcomes.
Human handoffs are part of the service
Confirmly describes handing urgent, unclear or person-requested calls to your team. You define which situations need a transfer and who should receive it. Its public offer positions the receptionist as cover when your people cannot answer.12
Set those routes carefully. A handoff is useful only if the destination is available or the business has an agreed fallback. Test what happens when a caller asks for a person and when the intended recipient cannot answer. Sensitive questions and exceptions need a clear owner as well as a capable phone system.
Confirmly AI compared with Smith.ai, Goodcall and voicemail
AI receptionists share several capabilities, so compare them on your actual call scenarios. Smith.ai and Goodcall both describe appointment and lead-handling features. Confirmly’s business-specific setup and review process are relevant reasons to evaluate it, rather than proof that those capabilities are unique.134
Use the same test calls with every shortlisted provider. Compare answer quality, appointment accuracy, escalation behaviour and the total cost at your expected call volume. Confirmly transfers to your team; that should not be confused with an included external team of human receptionists.
Estimate the opportunity using your own numbers
You do not need an industry-wide missed-call statistic to decide whether a trial is worthwhile. Start with your own records: how many calls go unanswered, which ones could lead to a booking and what a completed appointment contributes to the business.
The calculator below starts from an example that assumes 20 missed calls a week, additional handling of 80% of those calls and a 25% booking rate among the additionally handled calls. That gives about 17.3 potential bookings per average month. At $100 contribution per completed booking, the illustration is about $1,733 before receptionist costs.
These are editable assumptions, not Confirmly performance data or a forecast. The calculation uses 52 divided by 12 weeks per month and does not account for cancellations, no-shows or unconverted enquiries. Replace every input with your own evidence before making a commercial decision.
The missed call opportunity
An illustrative model, not measured Confirmly results. Move the sliders to use your own numbers.
17.3potential bookings a month
$1,733a month before receptionist costs
Make the trial a test of real call outcomes
Choose a small set of common scenarios before setup. Include a routine booking, an unavailable slot, a question the business has not approved an answer for and a caller who asks to speak to a person. Confirmly’s custom page describes a seven-day trial and the option to build the receptionist yourself or have it built for you.2
Check the calendar entry and the summary as well as the spoken conversation. A friendly voice does not help if the team receives the wrong contact number or an appointment at the wrong time. After testing, start with a defined coverage gap such as after-hours calls and compare the results with your previous process.
For pricing, Confirmly says your plan and price are displayed during setup. Nodd separately advertises a $199 monthly receptionist add-on on Starter and Growth and inclusion on Enterprise. That bundle price should not be presented as a universal Confirmly standalone tariff.125
Pair visibility with a useful first response
Within East Bridge Global’s product offering, Nodd handles recurring marketing production while Confirmly supports the response when a customer calls. A founder can evaluate that combination across the whole enquiry journey: what brought the customer in, what happened on the call and what the team did next.
The practical advantage is the ability to address two related workloads through EBG products. You should still confirm the specific setup and connections you need. More content and more answered calls create value when they help suitable customers take the next step.
Frequently asked questions
What is Confirmly AI?
Confirmly AI is an East Bridge Global AI receptionist configured around one business’s information and rules. It handles calls, supports appointment booking and shares a written call record.
Can I keep my existing business number?
Confirmly’s product page says you can forward, connect or port your current number. Confirm the appropriate method for your phone setup during onboarding.
Can customers still reach a person?
Yes. The published offer describes transferring calls to your team under configured rules, including when a caller asks for a person. Test the destination and fallback before launch.
We are introducing Confirmly AI for businesses that need a useful first response when the team cannot answer. Build it around your actual information, call it yourself and judge it on the conversations and outcomes your customers need.
Sources
- Confirmly AI product page confirmlyai.com ↑
- Confirmly custom setup and trial confirmlyai.com ↑
- Smith.ai AI receptionist features smith.ai ↑
- Goodcall voice agent features goodcall.com ↑
- Nodd published plans and receptionist bundle nodd.ebgofficial.com ↑
