The sentence
What you do, for whom, and why it matters, short enough that other people can repeat it accurately.
03 · Position
The story, the visibility, the right rooms.
Being good is not the same as being known for being good. We make the second one true through narrative, founder visibility, media and the events where decisions get made.
The problem
The market cannot repeat what it cannot summarise
If five people inside your company describe the business five ways, no journalist, investor or buyer will describe it at all. Positioning is not a brand exercise. It is deciding what you want repeated when you are not in the room.
What you get
Four things, done properly.
Founder visibility
The founder is usually the most credible channel a venture has and the least used one. Where they speak, what they say, how often.
Editorial and content
Fewer pieces, each with something to say, written by people who understand the business.
Media and events
Relationships built before you need them, and presence at the events where your buyers and investors already are.
Process
How the work runs.
- 01
Agree what you want repeated.
- 02
Pressure-test it against how the market already talks.
- 03
Build the narrative assets around it.
- 04
Put the founder where the audience already is.
- 05
Sustain it. Visibility compounds, or it decays.
Fit
Worth a conversation when…
- A real point of view about your market
- A founder willing to be visible
- Something true that is worth being known for
Not a fit
Probably not us when…
- A request to manufacture credibility you do not have
- Coverage used as a substitute for a product
- A one-month campaign expecting a permanent result
Questions
What people ask first.
Can you guarantee coverage?
No, and be careful with anyone who does. What we can do is make the story worth covering and put it in front of the people who cover that beat.
Is PR separate from marketing here?
No. Narrative, content, media and events are one system. Split across three suppliers, they start contradicting each other within a quarter.
How long until this shows up?
Positioning changes how you sell within weeks. Visibility compounds over quarters. Anyone promising both in a month is selling the first and charging for the second.
EBG does not guarantee media placement, coverage or event selection. Media relationships are described, never sold, and any partnership or paid placement is disclosed.
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