What we do
Four moves, in the order that actually works.
Ventures rarely fail from a shortage of effort. They fail because the right work happened in the wrong order. Start where you are. The next capability connects only when the evidence calls for it.
How the model works
One partner who stays for the next decision.
EBG does not push every venture through the same sequence. We identify the constraint that matters now, bring the capability that removes it, and make the handoff to the next stage explicit rather than accidental.
Working method
Five things we do every time.
- 01
Start with the constraint that is actually binding, not the one that is easiest to work on.
- 02
Bring the smallest set of capabilities that removes it.
- 03
Put operators into execution rather than into advice.
- 04
Introduce partners or capital only when the fit is credible.
- 05
Measure progress in shipped work and usable evidence.